I would like to start off by introducing myself. My name is Douglas Simons. I founded Create More Profits in 2002. Create More Profits is a internet marketing company that helps offline (brick & mortar) companies with their online needs.
You see not only is our economy pretty shaky these days, and we may never see it the way it was in the glory days of the 90’s, I am a firm believer that a lot of it has to do with the wealth transfer from the old rich to the new rich.
Who are the new rich you are asking? The new rich are the companies that have learned that things have changed. Interruption marketing like TV & Radio only really work when trying to brand yourself like Pepsi & Coke, print advertisement from newspaper / magazines to money mailers only get so many results, and phone books are really only used as doorstops and to hoist small children up tot he Thanksgiving table.
The fact is when consumers are searching for a product or service they are searching from word of mouth of course and online. Now word of mouth is all up to you and the effort you put into asking your customers for referrals and of course doing the great job that you do so that your customers are more inclined to refer you to one of their friends or acquaintances when asked.
What can you do online you ask? Well if you speak to about 90% of the people in this industry and 90% of those people have jumped into “I can make you money online niche” over the last couple years (and love to prey on the ignorant) they are going to speak about SEO (search engine optimization). OK optimizing your pages for the search engines is one way to help you get results online.
What about the other 70+ ways? You see just being found on Google isn’t enough anymore, everyone can be found on the search engines in one way or another. For instance have you ever searched for a product or service in your area and you get results that come up from yellow pages .com, Manta, Merchant circle & more. I do not know if you ever recognized that not only did the result of the company you were searching for came up but so did 5 others and most likely a bunch of Google Ad Words ads as well. Do you really want to share your profits? No Way!
If you want to talk about search engine optimization let’s do so. The first item we perform for a customer before doing any sort of search engine optimization is keyword research. One of the first items you need to know before trying to optimize your site for the internet is your keywords and everything about them, you may think you know. However, until you have proof of the actual number of people searching on a certain keyword or keyword phrase from the top 3 search engines themselves over the last 12 months, and all of the parameters such as: Total Searches, SEO Traffic, PBR , SEOC, SEOTC, SEOCTR, AWT, AWC, AWCTR, AWV, SEOV, Microsoft OCI & More. You really don’t know.
If you are real serious about your business and I know you are, you are most likely wondering how to control your profits by gaining customers from the search engines and the internet once you have this information. Which brings me to my second item to be performed before optimizing, SEO Competition which is to find out what type of work your competition has done (if any) by checking on them with a interface like we have.
Our interface tell us many things, one of them is whether or not you are going to have it easy getting your listing on the front page of the search engines for your keyword(s) and just where you should be shooting for.
By checking out the competition’s information and comparing it with yours of course with the knowledge of knowing what we can do with yours, we can find this out.
Whereas we do not know the exact algorithm that each search engine (no-one does) uses we have a pretty good idea.
The search engines look at a variety of items one of them being off page factors like domain age, page rank, index count, referring domains, RDP, back links, domain back links, the types of back links that are pointing to your site, whether you are listed in the largest open directory project.
The search engines also look at on page factors for instance: does your keyword appear in your title tag, meta data, h1-h6 tags and many other items not listed here. After compiling all of this information they decide how relevant your page is to that particular keyword and place you according to their algorithm.
Again this is the first step in our process of creating you more profits. I know this sounds cliche, but here it is “you have to have a target in order to hit it” and doing keyword research allows you to see your target, and should be the first item performed before trying to optimize your site for your business.
If you would like to know about 70 other ways of driving traffic to your business through the internet please feel free to contact us at any time our number is 847-561-3724. If you are partial to email you may fill out the form on the contact page and we will be in touch.
If you would like an example of our SEO please go to Google and Google the words “Create More Profits” you will see who is the number one result out of 102,000,000 competing pages for this keyword!